Is BusinessRate legit?

Published by BusinessRate · Last updated November 13, 2026

Yes, BusinessRate is legit. It is an objective platform that measures how businesses perform against their competitors across reputation, search visibility and AI presence. We measure more than 15 million U.S. businesses against the competitors in their category and area, so every owner can see exactly where they lead, where they trail, and what to improve. BusinessRate is headquartered in Tempe, Arizona. Being ranked is free, and every ranking is objective: no payment can change a business’s rank.

What does BusinessRate do?

BusinessRate is how business owners quantify their performance and compare themselves directly against their local competitors. We measure more than 15 million businesses on their public reviews, each on the same scale as its local competitors. We also rank businesses by their position in Google Maps and Google Search results, and by whether AI platforms such as ChatGPT recommend them. So you see exactly who is ahead of you, by how much, on which measure, and where to improve first. That depth of insight into how you compare is why we offer software solutions: to help you close those exact gaps.

Do I have to pay anything?

No. Being ranked by BusinessRate is free, and your ranking and listing stay yours whether or not you ever buy anything. Our software solutions, built to help you close the exact gaps your ranking reveals, are always your choice.

For the businesses that excel in their field, we recognize greatness where it’s due. Recognition is earned, not given: fewer than 150,000 of the more than 15 million businesses we measure, under 1%, display a BusinessRate recognition. For the select few businesses that earn it, we offer optional recognition products, starting at $99.

Buying anything from us does not change your score, your rank, your eligibility, or your chance of being recognized again.

What is free?

Your ranking, your score and your recognition are all free.

  • Being ranked. Businesses are ranked from public data, and no business pays to be included.
  • Viewing your ranking. You can look up any business’s score without an account.
  • Keeping your listing. Your ranking stays yours whether or not you ever buy anything.
  • Your recognition. If we tell you your business is top ranked, that is where it ranks. Your recognition is a measured result, locked in by the data, and the score and rank behind it are on your business’s public report page for anyone to see. There is no pay to play: it stands whether or not you ever buy anything, and we never charge for it. Once you’ve earned it, it’s yours to show off. If you’d like something to display it on, we also give you the option to order a plaque, crystal or digital image made to display your recognition. It’s a convenience we offer, never a requirement.
  • An objective rank. Every business is measured the same way, and the same data always gives the same result, so your rank is earned on its merits and anyone can look it up.

Why is this business listed on BusinessRate?

Because it is listed publicly online. Every business with a public Google Business Profile that Google shows as open is listed, and once it has public reviews it is measured on the same scale as its competitors, whether or not it has ever heard of BusinessRate. When Google marks a business as closed, it drops out of new rankings.

Is BusinessRate a scam?

No. BusinessRate is an objective platform for quantifying business performance. We measure more than 15 million businesses on their public reviews, each on the same scale as its local competitors. We also rank businesses by their position in Google Maps and Google Search results, and by whether AI platforms such as ChatGPT recommend them. Every business is measured on the same scale as its competitors, so its rank reflects only how it performs. We never raise or lower a score because of our relationship with a business, and the same reviews always give the same score. Here is how scoring is kept separate from sales.

More about BusinessRate